BOOKS AT THE FIU LIBRARY

 

  1. Author: Arthur Asa Berger.
    Title: Ads, fads, and consumer culture : advertising's impact on American character and society.
    Contents: Political advertising -- The marketing
    HF5823.B438 2000
     
  2. Author: John Douglas Bishop.
    Title: Ethics and capitalism
    Contents: Dan Usher -- Capitalism versus democracy : the marketing of votes and the marketing of political power
    HB501.E7769 2000
     
  3. Author: Karl Cordell.
    Title: Poland and the European Union
    Contents: 5. Political competition in Poland: traditionalisation or westernisation? / Andrzej Antoszewski -- 6. Parties and the Polish party system: the process of structuring the political space / Ryszard Herbut -- 7. The marketing of political parties in the 1990s: a comparative study / Robert Wiszniowski
    JN6760.P54 2000
     
  4. Handbook of political marketing / Bruce I. Newman, editor.
    Contents: Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
    JF2112.C3 H365 1999
     
  5. Author: Bruce I. Newman
    Title: The mass marketing of politics: democracy in an age of manufactured images
    Contents: The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
    B. Bay JK2281.N484 1999
     
  6. Author: Pippa Norris
    Title: Politics and the press : the news media and their influences
    Contents: Foreword / Marvin Kalb -- Introduction : the rise of postmodern political communications? / Pippa Norris -- Part one: Gathering the news. Technology and the future of global television / Richard Parker -- Marketing news / Alison Carper -- Women of color as newspaper executives / Pearl Stewart -- Hispanic voices : is the press listening? / Jorge Quiroga -- Part two: the media, public opinion, and elections. How voters construct images of political candidates / Montague Kern and Marion Just -- The impact of presidential debates / Michael X. Delli Carpini, Scott Keeter, and Sharon Webb -- Adwatch : covering campaign ads / Michael Milburn and Justin Brown --

    Part three: the media and public policy. TV violence, children, and the press / Sissela Bok -- News coverage of AIDS / Timothy Cook -- Live from the battlefield / Barrie Dunsmore -- News of the world / Pippa Norris -- Beyond the "CNN effect" : the media-foreign policy dynamic / Steven Livingston.
     

  7. Author: Bennet, W. Lance
    Title: The governing crisis: media, money, and marketing in American elections / W. Lance Bennett.
    JK1976. B46 1996
     
  8. Author: Kavanagh, Dennis
    Title: Election campaigning: the new marketing of politics / c Dennis Kavanagh.
    JN956.K38 1995
     
  9. Author: Newman, Bruce I.
    Title: The marketing of the president: political marketing as campaign strategy
    JK528.N48 1994
     
  10. Author: Shaun Bowler and David M. Farrell.
    Title: Electoral strategies and political marketing
    JF2112.C3 E55 1992
     
  11. Author: O’Shaughnessy, Nicholas
    Title: The phenomenon of political marketing
    JF2112.C3 084 1990
     
  12. Author: Godwin, R. Kenneth
    Title: One billion dollars of influence: the direct marketing of politics
    B. Bay JK1118.g63 1988
     
  13. Author: Beaudry, Ann E.
    Title: Winning local and state elections: the guide to organizing your campaign / Ann Beaudry, Bob Schaeffer.
    B. BAY JF2112.C3 B416 1986
     
  14. Author: Whillock, Rita Kirk
    Title: Political empiricism: communication strategies in state and regional elections
    JK1976.W47 1991
     
  15. Author: Guber, Susan
    Title: How to win your first election: the candidate's handbook / Susan Guber.
    JK2283.G83 1998

 

SOBRE LATINOAMERICA



  1. ARGENTINA
    Title: Trastienda de una elección : campaña presidencial Argentina 1999 / Fundacion Konrad Adenauer.  Accompanied by videocassette with title: Argentina: trastienda de una elección. Includes bibliographical references (p. 185-188).  UNIV.PARK General Collection TEMPORARY CONTROL NUMBER: AEU7325 -- In Process. Ask at service desk for help
     
  2. BOLIVIA
    Author    : Rivadeneira Prada, Raul
    Title: Agresión política : el proceso electoral 1989 (Bolivia)
    JL2292.R57 1989
     
  3. BRAZIL
    Title    : Estratégias de persuasão em eleições majoritárias : uma proposta metodológica para o estudo da propaganda eleitoral / [Marcus Figueiredo ... et al.]
    AEJ4643 (temporary control)
     
  4. COSTA RICA
    Title    : Organización nacional "Día E" : manual instructivo : organización y funcionamiento del día de las elecciones / Partido Liberación Nacional. [San José, Costa Rica? : El Partido?, 1990?]
    JL1458.074 1990
     
  5. MEXICO
    Author    : Nuncio, Abraham
    Title: Las elecciones de 1988 : crónica de un fraude anunciado / Abraham Nuncio.
    JL1292.N86 1988
     
  6. VENEZUELA
    Author: Martz, John D. & Enrique A. Baloyra.
    Title: Electoral mobilization and public opinion : the Venezuelan campaign of 1973
    JL3892.M37
     
     


DICTIONARIES

 

  1. Author: Young, Michael
    Title: The American dictionary of campaigns and elections / Michael L. Young.
    B. Bay JK1971.Y68 1987
     
  2. Author: Renstrom, Peter G.
    Title: The electoral politics dictionary / Peter G. Renstrom, Chester B. Rogers.
    B. Bay JK1971.R46 1989